Harding Academy Celebrates 50th

Strategy, Writing, Execution
Harding Academy, in Belle Meade, is celebrating 50 years of educating kids in grades K-8. We had the opportunity to create a small suite of content to mark the moment and garner support for their ongoing capital campaign.

Three pieces were produced to support the marketing/communications effort: a comprehensive piece that celebrated the character of the institution, a social-friendly sizzle reel featuring the narrative stylings from the longer piece, and finally, a tool to help raise resources for their building campaign set to begin in 2022.

Asset 1 of 3: A Comprehensive and Strategic Story - Narrow Audience

Working with Britt and his team was excellent from the very beginning - second to none. Their creativity, thoughtfulness, and ability to tell a story made working together such a dream. The resulting product has been described by many as the best content we have ever produced.

Professional and creative, each and every crew member was able to get to the heart of the story we were hoping to convey. I'm looking for more ways we can collaborate as it was such a delightful process. I would highly recommend Britt and his team for any project.

~ Ruthie Lowney, Director of Marketing & Communications

It would behoove any organization to look beyond the singular, immediate needs and impact of one piece of content, and Harding did just that. In this time of information inundation, and the effort put forth to capture all of this content, it only makes sense to maximize its use in as many different ways as are possible.

Asset 2 of 3: Social-Friendly Awareness Piece - Wide Audience

Asset 3 of 3: Fundraising Piece - Targeted Audience

Special thanks to the extraordinary folks at Harding. Joyful excitement and being open to the creative process are what takes projects like these over the top.